WeTransfer buys creative apps Paper and Paste from FiftyThreeAugust 21, 2018
FiftyThree, the app developer of the popular iOS sketching app Paper, has had its assets acquired by WeTransfer, a cloud-based file transfer company. Details regarding the acquisition and terms weren’t disclosed, but WeTransfer announced in its newsroom that the deal includes FiftyThree’s entire patent portfolio, assets, and the executive team, which will remain on board. The company itself will be phased out.
For a quick refresher: Paper was crowned by Apple as the iPad App of the Year in 2012. In December that year, the studio followed with Paste, a collaborative presentation tool for teams. FiftyThree even debuted a pencil stylus before the Apple Pencil was announced for the iPad to mostly positive appeal.
For fans of Paper, WeTransfer says it intends to keep the app running, with teams in New York and Seattle joining WeTransfer to continue operations for its 25 million users. FiftyThree’s founders Georg Petschnigg and Andrew Allen will also work to “develop WeTransfer’s suite of creative tools.” WeTransfer has made a push for the creative market in an effort to stand out from Google Drive and Dropbox. Last fall, it unveiled an ad campaign that showcases it as an ad platform in addition to offering its file transferring service.
Correction: Article was updated to reflect WeTransfer’s acquisition of FiftyThree’s assets, not the company itself.