Tesla reportedly hit its Model 3 manufacturing goal hours after its deadline

Tesla reportedly hit its Model 3 manufacturing goal hours after its deadline

July 1, 2018 0 By Nazmul Khan

Tesla just barely missed its goal of producing 5,000 Model 3 electric cars a week, according to Reuters, which says that the company reached the mark “several hours after the midnight goal.”

Reuters spoke with two factory workers who say that the final vehicle completed its “final quality checks” around 5AM PT Sunday morning, just shy of the midnight deadline that CEO Elon Musk set in early June. According to Electrek, a Tesla employee posted a celebratory picture on Twitter after the final car was completed. Tesla is expected to officially release its numbers for its second quarter in the coming week.

Tesla has a lot riding on its Model 3. The electric car company hopes the cheaper vehicle be widely adopted by consumers, and thus help bring the company to profitability and realizing Musk’s dream of wide-spread adoption of electric vehicles. It hasn’t been a smooth road for the company, however: it missed its intended goal of 5,000 vehicles per week at the end of 2017, and its first quarter goal of 2,500 vehicles a week, even after ramping up production earlier this year. Part of the problem was Tesla’s over-reliance on automation in its Fremont, California factory, which caused production bottlenecks and delays.

However, while Tesla didn’t quite reach its second quarter goal, it came closer than it has before — in April, it was only producing 2,000 of the 2,500 cars it had hoped to produce. This is due in part to huge production ramp-up that included the construction of a third assembly line outside of the plant, and continual tinkering with the vehicle’s design to optimize the vehicle’s construction.

Now that Tesla has (roughly) reached its second quarter production goal, the question now is whether or not the company can sustain and grow this pace to meet demand for the car. We’ve reached out to Tesla for comment, and will update if we hear back.

Update July 1st 2018, 3:30PM ET: A prior version of this article accidentally stated that Tesla’s first quarter production goal was 25,000 vehicles: it was 2,500, and this article has been updated.

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