MetroPCS rebrands with unlimited plans that offer Google One, Amazon PrimeSeptember 24, 2018
MetroPCS is getting its first big rebrand after being acquired by T-Mobile five years ago, dropping the PCS acronym from its name. Under the new Metro by T-Mobile brand, the prepaid wireless service provider will offer new unlimited plans that include Google One cloud storage and an Amazon Prime membership.
The two new plans start at $50 and $60 per line, and they come with unlimited LTE data and 5GB and 15GB of LTE hot spots, respectively. Both unlimited plans come with 100GB of Google One cloud storage, but only the more expensive plan comes with Amazon Prime. (An annual Prime membership costs $119.) Metro will retain its existing $30 / $40 plans without the Google and Amazon benefits.
Like T-Mobile’s unlimited plans, Metro’s will also have its own caveats. HD streaming is capped at 480p resolution, and network speeds will be throttled for users who go over 35GB of data in a month. Metro customers can start subscribing to the new unlimited plans next month.
Before the rebrand, MetroPCS kept a pretty separate identity from T-Mobile. The new Metro logo now prominently features “By T-Mobile,” a move that the companies hope will attract potential customers to the budget brand by making it appear synonymous with T-Mobile’s range of benefits and coverage areas.
Since the acquisition in 2013, T-Mobile says Metro subscribers grew from 103 million to 323 million. T-Mobile is also in the midst of acquiring Sprint in a merger that the companies claim will help the US beat other countries to offering 5G. The proposed deal is currently being reviewed by the Department of Justice among concerns that reducing competition might result in higher prices for customers of other wireless carriers.